How can managers add value

How managers can add value to the organization Managers can add value to their organization in many different ways. First, they can like other employees, add value by simply doing their job well. Managers are performing the leading and motivating function, and a lot more depends on their successful work than on the work performed by other employees. Disruptions in managerial functions are bound to disorganize the work of other members of the organization as managers are supposed to add coherence to the organization’s activities. Thus, efficient and coherent leadership is the most important way in which managers can contribute to the success of their company. To carry out this challenging task, managers need to present a consistent policy to the rank-and-file employees so that managerial decisions do not conflict with each other. In fact, a discrepancy in the guidelines established by different members of the managing team can be most detrimental to the progress of business, and thus is one thing managers should most definitely refrain from. A person in a managerial position is certain to interact with other people including those who are their subordinates and can therefore be more easily influenced by managers. Consequently, a manager can promote the organization by influencing these people developing their understanding of business, skills and expertise, as well as supporting the ethical code of the organization. Of course, the manager is not always able to improve the potential of the workforce drastically in one sweep, but they can strive and work to achieve this purpose by raising their requirements to employees’ level of knowledge, skills and expertise. Managers can influence employees by setting a positive example themselves. The preservation and realization of the moral and ethical norms in an organization is dependent in the first place on the styles and practices at the top. Yet another way in which managers can make a contribution is choosing experienced, motivated personnel that can successfully achieve the goals set by the organization. The management usually makes staff decisions, and their correctness is of crucial importance for the benefit of the cause. The people are the primary value of any organization, and the ability to find able workforce and use it effectively for the benefit of the organization is the chief strength of any manager. Managers also add value by pursuing the interests of the organization in the external environment, for example, by advertising, crafting the public relations policy, promoting the image of the organization to the public. Various promotional events and participation in the life of the community can be of help here. It is also important that managers put the interests of the organization they serve above their own pursuits. The temptation to use a position of power to capitalize on it for the achievement of one’s won enrichment or attainment of some other, for example, political goals. A manager needs to avoid that if he or she is determined to enhance the value of the organization. Thus, managers as people who are holding in their hands the levers to the control of the organization can add value to it in a number of different ways. They can offer their subordinates a consistent, coherent and effective policy, contribute to the evolution and development of the workforce, make wise decisions on the recruitment of the personnel, further the interests of the organization in the external environment, and uphold ethical standards within the organization. It is perhaps easier to say in which ways they cannot assist the organization: they cannot change the situation in the external environment, such as modify the external environment to a significant extent. The latter statement, however, is not absolute truth, since any organization influences its environment promoting new ways of competition, giving new ideas to the public, prompting new moves of regulating authorities. Therefore, the potential for managers to contribute to the development of their company is virtually unlimited and only restricted by their abilities and expertise. Â  

Poem Comparison †Telephone Conversation Essay

The context of this poem is of a black man from Africa trying to find accommodation, it is based on his experiences as a student in the 1960’s. The poem is written from the perspective as a phone discussion between him and a landlady. The main problem in this poem is that there is a huge amount of racism show by the landlady to the African – ‘How dark? Are you light or very dark?’ This shows immediately that the landlady has something against coloured people and can’t have a conversation without knowing the skin colour of the man. It also seems that the landlady would prefer the man not be coloured than to rather receive money for the accommodation. The impression we get from the landlady tells us that she is a very racist and ignorant woman. She first shows this after the man mentions he’s an Africa, which she doesn’t reply to – ‘Silence, silenced transmission of pressurised good breeding.’ The silence shows us her simple summary of her response of having to think twice about accommodating the black man. She shows that she has a sense of racism in her – ‘Considerate she was, varying the emphasis – Are you dark? Or very light?’ This tells us that the landlady is trying to imagine all the colours he could be and shows she judges people totally on colour. We also see that she is wealthy and cares about her image a lot – ‘Lipstick coated, long gold – rolled cigarette holder piped.’ From the view of the man he would think she is also a snob due to the way she is speaking to him and her questions. When the conversation starts it begins normally but is changed completely when the man says he is African – ‘Self confession – I am African.’ This suggests that the mans skin colour is a sin which he is guilty of. He also feels that he needs to defend himself even before the woman has started to ask any questions. Then after the landlady asked him how dark he was he didn’t know how to respond to her – ‘Button A, Button B,’ this shows us that the man is shocked and confused to answer the question just asked. After the man realises that the landlady has a sense of racism in her, he begins to become angry and compares it to the environment he is in – ‘Red booth, red pillar box, red double tiered.’ The red that he is describing represents his feelings which means he is angry and the environment seems repulsive to him. When the man says – ‘Like plain or milk chocolate’ he is talking about his skin colour and at the same time making a clever joke out of it. He is also mocking the landlady and showing her that he is not going to put up with the racist questions anymore. This shows that he is beginning to twist the conversation and is now the person who is asking the questions. He shows this when he says his colour is ‘West African Sepia’ and then asking her if she knew his skin colour. But as ‘West African Sepia’ isn’t a colour it tells us that the man is using his knowledge to make a fool of her. This makes him feel better due to the fact that he is now criticising her. Also, he feels he wants to make her feel the same way he felt when he had to answer the racist questions. The attitude of the man changes at the end of the poem from being a polite and respectful to an angry and rude man. But he changes his attitude because of the landlady’s judgement of him and decided to show his angry and rage to show that he is not a weak person. The man is now making fun of her and is mocking her at more length when he speaks about his colour – ‘Don’t you know what it is? That’s dark, isn’t it?’ He then starts to be rude by offering to show his bottom under the pretence of suggesting she meets him before judging – ‘My bottom raven black, wouldn’t you rather see for yourself.’ He does this to make her feel uncomfortable as he was before and tried to put her in a complicated position. The control of power in the beginning of this poem was in the hands of the landlady as she owns the house and is offering the accommodation to the man. As the poem continues her power begins to decrease as the man reverses the situation as he starts to mock her. By the end of the poem the man has gained all the power from the landlady and is so powerful the landlady talks but only when she is asked a question. I think the poet wrote this to show that people who seem to be weak like the African man could be clever enough to gain power. Also, people who are foreign to a country still believe they have rights to fight back to unpleasant comments. You Will Be Hearing From Us Shortly The context of this poem is based on an interview for a position at a company. The interview includes the ‘interviewer’ and ‘interviewees’. The poem is written from the perspective of the interviewer asking questions to the candidates. The main problem in this situation is that there is a sense of prejudice shown by the interviewer to the candidates. Also, the candidates are not being treated fair to even be considered the position at the company. Another problem is that in the poem people are judged on looks and appearance instead of their knowledge and potential. The impression we get from the interviewer is that she wants the interviewee to know that she is in charge and is the only person asking the questions. This is shown in the first stanza when she immediately asks her questions, which shows she has a much more superior attitude than the interviewees – ‘You feel adequate to the demands of this position’. This shows from the start-off that the interviewer is in control and doesn’t show any manners to wait for a response but instead asks the next question. The character of the interviewer develops into being rude and also she doesn’t pay attention to the interviewee’s emotions or feelings. She shows that she is rude when she questions their looks and abilities – ‘Find your appearance, disturbing?’ She also is more direct in asking questions and doesn’t hesitate of their reaction this is show hen she questions their accent – ‘And your accent that is the way you have always spoken, is it?’ This gives us the impression that she is insulting the speech of the interviewee. The poet makes us think that the candidate is really weak and doesn’t show any sign of defending herself. Also, whenever the interviewer finishes asking a question she also replies for the candidates – ‘So glad we agree, Quite so.’ This shows that they are so powerless they can’t be able to answer for themselves. It also shows us that the interviewees seem that they don’t care about receiving criticism and do not have the power to stand up and respond. The character of the candidate develops into being more weaker than she is already. She receives more and more criticism from the interviewer and never has the chance to respond due to the interviewers power – ‘What of your education? Where were you educated?’ This shows the interviewer is now not even giving the courtesy of a response and instead goes straight onto the next question, showing the interviewee’s lack of importance to her. The control of power in this poem was in the hands of the interviewer in the beginning. As the poem continues her power gets stronger and stronger and becomes so strong that at a point you’d forget that the candidates are even present. By the end of the poem the interviewer still has all the power possible in the interview and uses it to great effect against the interviewees. I think the poets reasons for writing this poem is to show people that a person who is in a powerful enough position to make judgements of people can have even more power by showing it and using it to their advantage.

Case Study of Uber

CASE STUDY ON DEMAND ANALYSIS OF UBER CABS How Uber works ? The process is simple from the consumer’s point of view: You request a car by texting your address or by using Uber’s iPhone or Android app. Because Uber sends the nearest driver to your location to pick you up, your ride arrives within 5 to 10 minutes. Then you just hop into your car and get out at your destination, with no need of fumbling with money because Uber automatically charges your credit card. (You punch in your credit card information into the app before requesting a car. The Algo: †¢ From the computer scientist’s point of view, the process is a noble attempt at solving the complicated traveling-salesman problem, in which you’re trying to determine the shortest path visiting each location only once. â€Å"Each car has its own traveling-salesman problem,† Kalanick told Wired. †¢ Uber has created algorithms that try to connect car-hailers with the nearest car. And it tweaks this algorithm every day, when they analyze car demand and routes. Ensuring that everything works smoothly are a bunch of operation managers looking at a â€Å"God View† (pictured above) that shows where each Uber car is. Demand: The way the company ensures there are enough cabs for demand is also complicated: They analyze weather forecasts, knowing that there will be more demand for rides when it rains, and also take sporting and other events into consideration, and increase fares depending on how high that demand is. So more cabs will be on the road when demand is high because the drivers will be getting paid more. And from the other perspective, only people who are willing to pay the higher price will be riding, which also moderates demand. ) Microsoft on Demand Analysis: http://blogs. discovermagazine. com/discoblog/2010/11/05/the-secret-knowledge-of-taxi-drivers-could-be-added-to-online-maps/ MERU CABS:: Driver Audit of Meru Cabs: This academy is for the chauffeurs. The professionals at the academy focus on personal key attribute of them . The academy runs a few comprehensive programs on personal grooming and hygiene and social hehaviour. To start with, the subscriber is given a one-week extensive training program on customer handling, safe driving skills, company processes, city road knowledge and operation of the vehicle hardware including the electronic meter and the devices in the vehicle. A refresher course is also conducted every quarter to ensure that the subscribers remain courteous to passengers and provide the best quality of service possible. How big is the fleet at present? What are the expansions plans, given the increasing demand? Currently we have 5000 cabs across four cities. ,800 in Mumbai, 800 in Hyderabad, 1,200 in Delhi, and 1,200 drivers in Bangalore. We plan on adding an additional 500 drivers in each city by March 2011. Meru cabs ply in Mumbai, Delhi, Bangalore and Hyderabad. We are evaluating the cities of Chennai, Pune and Kolkata. What are the various technology best practices adopted by the company? We have installed various automated systems like a digital tamper proof meter on board, high- end GPS and GPRS to ensure real-time cab location and dispatch, a mobile data terminal (MDT). Currently, consumers also have the option to pay for their fare by a credit/debit card. Further, an automated speed control alarm in the cab warns the chauffeur if he crosses the speed limit. We get around 2. 5-3 lakh calls per week across the four cities that we operate in. The call center uses advanced interactive voice response (IVR) system. Also to increase productivity and improve service levels we have implemented ERP System from Oracle, Siebel. Our data center hosts a set of communication servers, application servers, and database servers which are connected with each taxi through GPRS. We are the only Indian company which has built such a world-class IT infrastructure. Does Meru have a segmented category of corporate and individual customers? What would be the figures like? Meru has incorporated additional facilities like a card payment option that has been launched in Bangalore, Delhi and Hyderabad, and will soon be launched in Mumbai. More than 1 million passengers travel per month across four cities. Meru Cabs are used for business travel, entertainment occasions, airport and railway drops. Today there is an increasing usage for shopping trips and sometimes even school trips due to parking issues.

Marketing Plan for a New Restaurant Research Proposal

Marketing Plan for a New Restaurant - Research Proposal Example The main aim of hotel and restaurant industries is to maximize their profits. However, the competition has made it difficult to maintain their position in the market. Due to more and more new investments in this sector, the existing hotels are in danger to lack behind in innovations and creative utilization of resources. The new techniques to manage the operations and the use of new machinery which reduces the labor cost are difficult to be adopted due to the existing managed workforce and working environment. The hotel industry has now reached to a highly competitive stage and all restaurants are adopting the branded restaurant concept in order to meet the requirements of continuous innovations and creative approach (Casper, 1995). It has also been observed during the research that restaurants and famous hotels are working in collaboration to maximize their returns for example, the partnership of Marriott and Pizza Hut, Holiday Inn and TGI Friday's etc (Boone, 1997). This paper woul d further discuss the aspects which are required to be considered before starting a new restaurant and a marketing plan to be followed for a successful launch of a new restaurant. Restaurants have become an integral part of most of the people around the world. The working population prefer having their breakfasts and lunches in the restaurants. Owing to this importance given by the people to the hotels, more and more people are involving in this sector. It can be evaluated from the current findings that hotels are highly profitable and money-making. It can be true but not necessarily. The successful running of a hotel is not as easy as it seems to be. There are many factors which require to be achieved flawlessly. Increasing competition means increasing risk to the business from the competitors. Any new product, package or creative advertisement may grab the attention of a large number of customers. Hence more and more finance is required to be spent on innovative techniques. The uniqueness and brand name attract most of the customers (Tepeci, 1999). However, it is not an easy task to create a brand name. In food service businesses the development of brand na me has been increasing. A number of food chains have increased their business in the international market. The globalization of food chains has resulted in strong development of brand identity for the travelers and local visitors (Wexler, 1994). These food chains have become successful in winning the satisfaction of their customers all around the world. These international food chains conduct surveys and researches to find out the likings and demands of the people living in a particular region. They ensure that the quality of food and tastes is according to their demand (Davis, Lockwood & Stone, 1998). They also consider the cultural and religious aspects of people and give special attention to things which are against their religion or culture (for example, the use of alcohol in Muslim countries). Hence we can say that the evaluation of the demand of people and their opinions are of paramount importance in successful running of a hotel. The first goal of our restaurant is to create a distinguishing identity and become popular because of its unique presentation and high quality food. The second goal is to provide customers with an environment where they can enjoy the food without any kind of disturbance. The last goal is to maximize profits without harming the quality

Research Methodologies in Education and professional practice Paper

Methodologies in Education and professional practice - Research Paper Example In practice however, not all children are able to fully develop fluency in the settlement language. While there is growing evidence of the advantages for pre-school education in immigrant children, the enrollment rate remains relatively low. Socio-economic status and financial costs are likely to be the strongest reasons for this occurrence. All of these data reveal the important role of education in the integration and inclusion of immigrant children and families. The school must take on a proactive role in providing support for immigrant children. The research study that will be undertaken was borne out of this perspective. It aims to explore the impact of migration on family, childhood and education institutions in London as reflected in the challenges and difficulties of adaptation in the school setting. It also hopes to determine possible solutions to these challenges and difficulties. The study aims to answer three main questions: This study is of particular relevance to me personally and professionally. I am a teacher assistant, working through an agency, in different schools in London. My professional goals include becoming a foundation stage teacher and this area of research will continue to enhance my knowledge and skills in dealing with immigrant children. My daily interactions with immigrant students allowed me to observe the challenges and difficulties they encounter as an effect of the family transition and adapting to new culture and environment. Although, there are a number of those who successfully integrate into the new educational conditions, there are those whose academic performances fall far below the average. My interactions with parents, teachers and school administrators led me to hypothesise that certain factors (i.e. family and school environment) promote successful adaptation to the school setting. I have observed

Product design Essay Example | Topics and Well Written Essays - 750 words

Product design - Essay Example Usually, the failure of a new product results because of the weakness of its product design. (Roqueta, 1992) One of the prominent weaknesses in this portable CD player is that it has buttons whose placement is not too comfortable. The placing is awkward, thus making it difficult for the consumers to use. Moreover, since the CD player is portable, the usability and smoothness of the buttons play a major role, since they have to be used on the go. But rather than being extremely user friendly, their placing is not up to date, making it inaccessible to the consumer easily. These buttons are very small in size, thus this result in pressing some other button when the consumer intends to press a specific button. The button of switching between the AM and FM also looks very out of place, since its look is very different from the rest of the player. It is made of very thin rubber, which doesnt complement the stylish outlook of the remaining CD player. The design is perfect when the entirety is in congruence with each other. Second issue with the product design is that of the SonicStage software that comes with the player. The problem with it is that it is too slow in function. The software is supposed to compress the music of consumers, such that the quality is maintained and it can easily fit into one single CD. But the problem starts when the software is converting the MP3 format of the song to the ATRAC format of the Sony CD player. This process is very sluggish, and takes place at a snails pace, thus eating up a lot of time of the consumer and also increasing their frustration with the slowness of it. Moreover, as promised that the quality of the songs would not change, this does not happen to. The songs are now of lesser quality than they originally were, after the conversion has taken place. In addition to that, the SonicStage software

Critical discussion of Business Ethics and the Internet Essay

Critical discussion of Business Ethics and the Internet - Essay Example Moreover, it is widely accepted that the organisations often tends to improve their range of social responsiveness activities to reduce or to protect themselves from various external hindrances (McGraw-Hill Education n.d.). Emphasising upon the changing phase of the organisational policies associated with business ethics, the primary objective of this report is to briefly analyse the ethical performance of a Social Networking Site (SNS) named Facebook in the global social networking industry. The discussion of this paper will incorporate the core ethical practices that perform by Facebook along with different issues are likely to hinder its overall business performance. Additionally, the report will provide adequate suggestions intending to protect the organisation from encountering various ethical dilemmas. Facebook and its Ethical Performances Brief Overview of Facebook By providing exceptional experience of social media service to the millions of global users, Facebook has recogni sed itself as one of the leading and dominating organisations throughout the globe. It was established in the year 2004 by Mark Zuckerberg through his unique thoughts of connecting a range number of global users on a single platform. According to the present day context, Facebook has been able to acquire nearly 1.1 billion of Monthly Active Users (MAUs) across different parts of the globe. Moreover, the company is also renowned for its transformational growth since its commencement in the global social media network. The company basically earns its revenues from advertising amounted to US$1.46 billion which has surpassed the rate of 38% growth as compared to the year 2012 (Facebook, 2013). Ethical Performance of Facebook An effective practice of business ethics can significantly increase the performance of the organisations which ensures to enhance their credibility in the competitive business environment. In this regard, the practice of adequate code of ethics can assist the organi sations to deliver quality products or services to the customers enable them to attract as well as retain a huge group of loyal customers (Brimmer, 2011). Moreover, adequate quality assurance of the organisational offerings can also facilitate the organisations to meet the desired expectations of the customers. Moreover, practicing a well-built set of business ethics can also ensure to improve the organisational productivity that can be considered as one of the major beneficial factors for the present business environment. Additionally, an appropriate ethical performance of the organisations also brings different advantages and enables it to gain competitiveness in the growing global business environment (Dimitriades, 2007). In order to determine the ethical performance of Facebook, it has been viewed that it incorporates a wide practice of ethical conducts which ensures protecting from various ethics related concerns. In relation to the ethical practice of Facebook, the company bro adly adopts as well as executes well-built ethical guidelines with regard to its independent nature in the global social media services. An effective governance system enables the company to efficiently perform its business operations in different global nations. The code of business ethi

Social Problems Essay Example | Topics and Well Written Essays - 750 words

Social Problems - Essay Example The Films The Hellcats of the Navy shown in 1957 is about a submarine commander whose mission is to retrieve revolutionary Japanese mine to be able to be studied. The main conflict of the story is related to the sacrifice made by one man to be able to achieve the safety of the whole group. It is justifying the action of the main character to leave one member as the proper thing to do. Thus the main character Abbott struggles against the outcome of his decision. Although this is the case, there is another conflict with regards to the romantic interest of the fallen and sacrificed man towards the leading female character. The story is set in the time of the World War II starring Ronald Reagan and his wife Nancy Davies. There is significant level of violence shown in the movie but it was not censored due to reasons on the role of violence in films. Basically it can be considered that in any movies in the action genre which is related to military and war, the depiction and use of violenc e is inevitable. Saving Private Ryan is another movie known for the violent scenes. It is about the invasion of Normandy during the World War II. The film was directed by Steven Spielberg and was released in 1998. The film had been noted due to the first 20 minutes which is full of intensity and violence. It depicted the Omaha event but focused on finding a paratrooper named Private Ryan who is the last surviving brother of 3 servicemen. Based on analysis of the movie it was noted that Saving Private Ryan was a well made film which used violence as a tool to gain and to stress the message it wants to convey specifically in relation to the aspects of aesthetics and moral design. The director employed innovative techniques in cinematography that highlighted the importance of violence in the story to depict the level of sacrifice of the heroes in Omaha Beach (Prince, 2003, p.287). In this movie then it can be considered that the war scenes were realistically presented without excuses a nd concerns on the audience based on the fact that war is really violent (Hantke, 2010, p.707). Analysis The two movies are representations of different points in history in cinema. Based on the subject of violence they also represented different levels of depiction and purpose of violent scenes. Based on a reference, violence in films in Hollywood for example had been first noted around 1930s thus the Production Code Administration which approves scripts prior to filming and production. Prior to 1930s violence has already been an issue. For example in 1909, the period of silent films, violence became a way of expressing emotions in films since the manners of depicting stories were limited. During that time, the New York Board of Censorship made a move to establish a policy to hinder violent and gruesome scenes which will not help the message of the story in any way. Also, the actions that may lead to committing crimes such as ‘picking a lock or holding up a person’ wer e also prohibited (Prince, 2003, p.11). Although this is the case, violence still continued. With the advent of the sound technology in films, the effects of violent scenes became more realistic. Violence in movies had been very evident in the period represented by the two films. Between 1960s to 1970s the period when the Hellcats of the Navy was produced the

Pre-writting Essay Example | Topics and Well Written Essays - 500 words

Pre-writting - Essay Example For instance, if you say that Joy is 90 years old, it automatically means that Joy is over 20 years even without mentioning that in the premise. This is because 20 is less than 90 and that it can validated by that, on the same not if Joy is 20 years, then you could not say that she is 90 years because it cannot be validated by the conclusion. The chapter then emphasizes on the arguments that are sound, effective, and cogent. The conclusion of a statement should be carved from the premise of the same sentence, this is what the book tries to put forth in terms of developing a research paper. The chapters have given a legion ways of ensuring that your writing is carefully argued with precaution of not falling into the trap of vagueness. For the authors to make the audience understand the points that they wants taken, they fondly use rhetorical strategies, this means that the author has to consider several factors before choosing on which rhetorical strategy to be used as it determines how the information will be consumed by the intended person. In the case of this book, the author has in forms those rhetorical analyses are important for communicating your purpose of writing and that one has to choose carefully which one to use when developing a research paper (Faigley and Selzer 244). The author has also informed that writing different research papers calls for different use of rhetorical analyses, for instance the way one would report a science paper based on a laboratory research is different with the way a paper that in forms on how something comes into existence or the working mechanism of a process. This book forms the basis of good writing especially for those who want to give a concise paper on their writings. Logical and sound writing is important for the conveyance of intended information, otherwise, the intended meaning of the whole process will no longer hold

Alternative Energy Sources Essay Example for Free

Alternative Energy Sources Essay Scientist have been on a great journey for years (especially in the 21st century) for a better and more efficient way to harness energy, that does not pose a negative impact on our environment. Many paths have been explored and a few of them are: Tidal Power, Solar Windows, Nuclear Waste, Flying Wind Farms, and Nuclear fusion. In my research I have found some of these sources to be more practical than others. However, they all contain the potential to be large scaled and put into effect if not in the near future then in the distant future. A few that I wanted to key in on is: Tidal Power, Solar Windows, and Flying Wind Farms. Why is it necessary for us to look into alternative sources? Well it is because in our current situation we are polluting our environments with harmful substances that can have long lasting impacts. Not only does these substances affect the human life but also the wild life. That is only one aspect of need in our world. Another aspect would be in third world countries. Cheap and efficient ways to harness power will bring many of these countries out of poverty and into wealth, benefiting us all. Tidal power is the process of harnessing the energy from waves in the sea/ocean. This idea was at one point highly sought out for. However, as wind turbines started to come into the picture this idea was put aside and neglected for a few years. Recently this idea has been getting more attention and has been resurfacing as an engineer with the air force has created a way to harness theoretically 99% of its energy (as opposed to the 50% it was getting a few years ago). In past projects drag was the main element used to capture the energy. The new method from the air force engineer uses lift instead of drag which gave him higher results in the end. I can strongly see this source of energy playing a big part in powering our homes day in and day out. Solar Windows is a higher level of solar panels. A recent break-through in quantum dot solar technology enables solar panels to act as transparent windows. When this technology becomes available to the public, every window  in every metropolitan building (highly efficient) to every household can be equipped to power itself. In the Past four years itself the US has increased its solar capacity by 500% in seeing its potential for an avenue in clean energy source. So this is yet another source that I strongly believe and trust will have an impact on our environment. Flying Wind Farms comprised of Buoyant Air Turbines (BAT) is an interesting topic. It involves a blimp and a wind turbine fused together to get into higher altitudes (1000-2000 ft) to get stronger and more consistent winds. Not only is the energy harnessed but also this blimp will also act as a double to provide Wi-Fi in a larger scale. It is predetermined that the entire tower based wind farms will be replaced by BAT. These Bat devices are capable of retracting and extending in altitude as it senses the wind pressure getting too strong or too weak. The wind turbines were initially considered a hoax but now have taken the industry by storm. In saying that I do see a future for this innovation. However, I do not see it being accomplished in the near future. Overall my understanding is that there are many ways to harness renewable energy, however, some will be more efficient than the others. In the short list that I presented I see the Tidal power project having the greatest capacity to be seen in the near future. It is also one of the most efficient forms of collecting energy as it can collect up to 99% of the tidal energy. This will be great for a large scale like powering entire cities. However, for an average consumer looking to power their homes then I would point them to the Solar Windows as soon as they arrive in the market, because they provide an energy source without having to sacrifice appeal of the home. As regular solar panels tend to be bulky and weird looking sitting on the top of the roofs. As scientists and engineers look for alternative energy sources lets provide our support by simply accepting the fact that there is a need for all these alternative energy sources.

Overview of Brazils macro environment

Overview of Brazils macro environment Being one of the members of the Big Four BRIC countries, Brazil experienced the economic downturn and bust and has been hampered by excessive indebtedness and high inflation in the past. Since 1990s, Brazil has implemented numerous policies with government and authorities support to launch the reform. Brazils economies started to growth rapidly after policies and stabilization plan were implemented. Moreover, the ongoing sound marco-economic and social policies have extended the period of stability, growth and social gains (WorldBank, 2010). Thus, the continuous development of its interior for hosting the World Cup and Olympic Games in 2014 and 2016 respectively can pursue industrial and agricultural growth. With the vast natural resources, labor pool and trading opportunities to other foreign countries therefore significantly increased in Brazil and more foreign investors were attracted. Nowadays, it has become a regional leader with leading economic power of South America that is one of the first in the area to begin an economic recovery (InvestorPlace, 2010). Overview of Brazils macro-environment In this section, it is going to overview Brazils macro environment by applying PEST analysis and the few aspects are being discussed as follow. PEST Analysis PEST analysis is analyzing the external environment which is analyzing the factors of Marco-environment. It includes Political factors, Economic factors, Sociological factors and the Technological factors (Jobber, D., 2004). Political Factors Refer to Figure 2.1, Brazil has the stable political climate which under the leadership of the communist party. The legal system of it is based on the Roman Codes (CIA, 2010). Brazil has 26 administrative divisions and the government is divided into executive branch, legislative branch and judicial branch (CIA, 2010). In addition, it perceived the corruption problem as ranked 75th position out of 180 nations of the transparency Internationals 2009 Corruption Perceptions Index (Transparency, 2010). In addition, Brazil involved within the free trade agreement that is signed by the United States, Central America and Dominican Republic which benefited Brazil for trading opportunities (BusyTrade, 2010). Furthermore, it launched the Growth Acceleration Plan in 2007 to develop and steady the economic growth (WorldBank, 2010) Being one of the emerging economies in the world, Brazils economy is growing at a moderate but steady level with continuous growing GDP. Refer to Figure 2.2 which is figured out that the GDP of Brazil is constant growth during 2000 to 2007 significantly.and maintained the sustainable growth to 2008. From Figure 2.3, Brazil weathered the global financial downturn with relatively minor impacts.  The country was one of the last to fall  into recession in 2008 and among the first to resume growth in 2009. With the large growth in agricultural, manufacturing and mining, it ranked highest among the South American countries with the strong position in the global economy (Tradingeconomics, 2010). Brazil is the largest national economy in Latin America, the worlds tenth largest economy at market exchange rates and the ninth largest in purchasing power parity (PPP), according to the International Monetary Fund and the World Bank. It has large and developed agricultural, mining, manufacturing and service sectors, as well as a large labor pool. Thus, the expanding of its presence in international financial and commodities markets can help Brazils economic keep on growth Refer to Figure 2.4, the interest rate in Brazil is kept on declining as to attract more foreign direct investment. The government lowered down the interest rate, in consequence, to lower the inflation rate. From Figure 2.4, Brazil suffered serious inflation rate in 2008. However, it declined during 2009. The latest inflation rate is 4.6% in July of 2010 which means the prices measured against the standard purchasing power is still high. According to Figure 2.6, about currency convertibility, Brazil allows its currency to adjust in value in foreign exchange markets so long as the fluctuations in value. From Table 2.7, the mid-year population is 201,103 thousands and ranked 5 out of 238 countries (CIA, 2010). Brazil was one of the largest population countries in the world. The growth rate of 2010 is 1.2 which was lower than 1995 and 2005. The nationality of Brazil was Brazilians (CIA, 2010) and the religions were mainly Roman Catholic (CIA, 2010). The languages of Brazilians were Portuguese (CIA, 2010). From Figure 2.8, Brazil does not suffer from aging problem. And the birth rate was maintained from 2009 that 18.43% in Figure 2.9 (UNICEF, 2010). Together with longer life expectancy with the index of life expecting at birth in 2008 is around 71.99 years old as maintained (UNICEF, 2009). The labour force is 101.7 million in 2009 that ranked 6th out of 228 countries (CIA, 2010). The unemployment rate is kept on dropping in these 2 years as refer to Figure 2.10. The role of female and male are vary by social classes (EveryCulture, 2010). Most of the Brazilian women had jobs outside home and employed in low-skill or low paying jobs (EveryCulture, 2010). It meant that there was no gender equality in that society. Source: Tradingeconomics, 2010 Despite the poverty ratio is decreasing as refer to Figure 2.11, Brazils inequality levels remains among the highest in the world. Many people still live in poverty with social exclusion is quantitatively and qualitatively pronounced and structurally ingrained (WorldBank, 2010). Technology Factors Brazil is a leader in science and technology in South America and in some fields as a global leader. About the technological research is largely carried out in Brazil which is mainly supported by government. Furthermore, the Brazilian information technology market is the largest in Latin America and the spending on IT product and services is expected to increase positively. Together with the expending economy lifting millions into middle class for whom computers are no longer beyond reach. Brazils IT services market is expected to continue to grow strongly in 2010, with total spending of around US$9.4bn as the economy continues to bounce back from recession. For a developing market, the percentage of Brazil IT market revenues generated by services is high at around 38%, which corresponds more to developed market levels. Brazil government supported the technology development by providing the funding as it was the leader of science and technology development in South America. Refer to Figure 2.12, Brazils research and development is keen on innovation of technology infrastructure. Ideological Factors Brazilians had the strong national ideology that they called their land as the racial democracy (EveryCulture, 2010). They were seldom judge on the black and white people but classified racially depend on the social classes (EveryCulture, 2010). As a result, it meant that Brazilians were having heavy concepts on the social classes. Brazils Trade, Investment and Migration Pattern Brazil is in Group 4 which is the nearly new industrialised economies with the average growth rate in pass decades (Thompson, G., 1998). Agricultural was playing an important role in Brazil. However, Brazil is turning from agricultural to industrialization. Agricultural should be a critical role to Brazil (Balassa, B., 1998). As a result, in order to develop the economics, Brazil needed to import the industrialization subsidiaries such as machinery and equipment. By the trade theory, the comparative advantage of the nation is determined by factor endowments (Thompson, G., 1998). During the process of industrialization, the structure of comparative advantage shifts from simple, labor-intensive product to sophisticated capital and technology-intensive product (Thompson, G., 1998). As a result, Brazil as the latecomer industrialization (Thompson, G., 1998) begins to import the products from the advanced nations such as United States. The following are the indicators of imports and exports by values. From Figure 3.1, Brazils value of exports and imports is sustainable growth during 2007 to 2008. As the brought down by weaker economic activity and lower global commodity prices drive the total exports fell by 22.7% (in US dollar terms) and imports by 26% as economic recession (CIA, 2010). Furthermore, Brazils export major commodities are transport equipment, iron ore, soybeans, footwear, coffee, autos is ranked 26th when compare to the universal. And import major commodities are machinery, electrical and transport equipment, chemical products, oil, automotive parts, and electronics (CIA, 2010). Investment pattern In Latin America, Brazil is the largest recipient of foreign direct investment (FDI) as Brazil is open to and encourages foreign investment. Only generate the domestic savings is not sufficient for sustainable long-term growth in Brazil (Investorplace, 2010), thus must continue to attract FDI. Together with the legislation promoting public-private partnerships and infrastructure development program known as the Growth Acceleration Program can boost Brazils economic. From Figure 3.2, the foreign direct investment climate was not stable during 2002 to 2009. There are undulated changes during 2007 to 2009 because of low labour cost and rich natural resources, hence, many foreign direct investments were attracted to invest in Brazil. For many foreign direct investors, the most attraction point was the growing local market and policies that encourage the foreign investment (Hubpages, 2010). The largest single source of the foreign investment in Brazil was the United States, then Germany, Japan as follow (Hubpages, 2010). Moreover, the biggest foreign direct investment activities were invested in manufacturing (Hubpages, 2010). In 2014 and 2016, it is going to held World Cup and Olympics encourage the investment through tourism sector (InvestBrazil, 2010). Migration pattern As economic growth, Brazilian started to move to urban to have a better living environment. There were two factors driven the movement, push and pull factors (Thompson, G., 1998). Push factor was Brazilian to avoid poverty and poor living standard. Pull factor was Brazilian to improve the living environment. As a result, there is now 88% of population is classified as urban (CIA, 2010). Only a few percent were still living near the coast. The net migration rate was -0.09 migrants/1,000 population (CIA, 2010). Relationship between Brazil and the international environment Political Factors In 1990, Brazils government has radically changed the framework conditions for industrial development accompanied by technology and industrial policy programs. Moreover, Brazil is gradually opening the market to foreign competitors that remarked few regulations on trade and investment from foreign countries, thus creating an environment that requires international competitiveness and thereby forces companies to attain international levels of quality and efficiency (BrazilGov, 2010). There are a number of implications that Brazil is implementing to control the Foreign exchange rate of currency with the policies and action programs. Moreover, the presence of legal and regulatory trading protection for foreign investor doing business in Brazil. As refer to Figure 4.1, Brazil was ranked 73th out of the 183 best practice economies countries (IFC, 2010). Together with foreign direct investment and government support that has mobilized a significantly large amount of capital to upgrade the infrastructure of interior (FloridaBrazil, 2010). Economical Factors Despite the economic crisis, Brazils GDP showed continued growth through 2007-2008 while other regional countries GDP declined (Worldbank, 2010). In addition, the steady growth with strong consumer spending and job creation that stability of living forming a healthy economy, hence, Brazil certainly attract the foreign investors to catch up the business opportunity (Obelisk, 2010). Brazil with large growing in agricultural, manufacturing and mining, thus, Brazil is keen on performing its potential to being emerging market. As a result, Brazil ranks among the 10th richest nations of the world by GDP and has maintained the lowest external debt when compared to other regional countries (SloanCenter, 2010). Sociological Factors Brazil is one of the countries that has the largest population of the world with around 102 million labor force that ranked as 6th when comparing to the world as shown in Figure (CIA, 2010). Ideological Factors Brazilians had strong sense of national ideology that proud of their countrys natural resources and diverse culture (EveryCulture, 2010). Besides, Brazilians are welcome the foreigners to travel and invest in such robust emerging market (FloridaBrazil, 2010). Foreign Relations Brazil is a community leader in Linter American with collective security efforts in economic cooperation of Western Hemisphere (BrazilGov, 2010). Moreover, as a member of Organization of American States and Inter American Treaty of Reciprocal Assistance that can figure out that Brazil has potential to expand relations with its neighbors (BrazilGov, 2010). In addition, Brazil is a founding member of the Latin American Integration Association and Union of South American Nations that has been a leader of G-20 group of nations (BrazilGov, 2010). In 2009, Brazil not only became a creditor country that trading with United States, Western Europe, and Japan, but also China is a growing market for Brazilian exports. Characteristics and Challenges of macro-environmental factors towards the trade, investment and migration patterns of emerging markets Main drivers for doing business in Brazil Brazil is the 5th largest economy with population of 198 million. Many local companies are undervalued and in need of restructuring, capital and technology Growth potential and consumer market Broad industrial base and infrastructure, and a diversified economy Creativity and flexibility of labor force, coupled with its competitive cost basis Abundant agricultural, mineral and energy resources and potential Established transportation networks (railways, highways, ports) and distribution channels in most industrialized areas Privatization in late stages and follow-on transactions still in development Inflation under control in the last 10 years Increasing globalization and international trade, with Government policies favoring exports Foreign investors are eligible for most available fiscal incentives Goodwill generally tax deductible New regulations favoring minority shareholders Improvement in local capital and debt markets Main Challenges of doing Deals in Brazil Complex tax and employee related regulatory environment, with high taxes and social charges on payroll, sales and income Multiple taxes with fast changing legislation affecting business plans and increasing risks of contingencies Economic environment still considered volatile as compared to more stable economies Fast-changing business conditions Lack of local financing coupled with high real interest rates Quality of historical financial information affected by fluctuations in exchange rates and Generally Accepted Accounting Principles differences Complex transfer pricing and foreign capital registration rules Difficulties in reorganizing companies quickly, including high costs for employee terminations Important cultural peculiarities, including a different perception of the due diligence process Sometimes the  ³know-who ´ is more important than the know-how in the local market Considerable bureaucratic rules and regulations for certain businesses and industries High demand for investments in the distribution channels and infrastructure Semi-skilled and unskilled labor in certain developing areas Social extremes with unequal distribution of wealth a significant portion of the Population not participating in the consumer market Justification of selection of Brazil There are many reasons of choosing Vietnam and going to identify its economic future as emerging market. First, Brazil has strong commitment that has made significant progress in developing a sustainable investment market over the last decade and rightly deserves its reputation as the leader among emerging economies in this regard. These achievements can proofed that foreign investors are tend to doing business in Brazil as refer to Figure 6.1, 6.2. Second, the evolution of a sustainable investment market by Brazil has led other emerging markets to focus on the same issues and goals. Third, Brazil has strong business case that importance of sustainability in business and investment in Brazil that provide stable political climate and facilitated rules and regulations that maintained the economy steady growth. Finally, Brazil demonstrated impressive courage, determination, flexibility, and creativity in sustainable future. Together with Brazils stable economic and political environment that liberal investment and governments commitment to economic reform can direct Brazil being success. In order entering into Brazil, 4P is playing an important role to guide the investors as refer to Figure 7.1. Product Product is a key element in the overall marketing offering. (Armstrong, G. Kotler, P., 2007). From Figure 7.2, there are three levels of products which are core benefits, actual product and augmented product. In order to evaluate the product element in Brazil, it is important to understand their lifestyle, habit and their consumption behaviour. Nowadays, Brazilian demand more IT products such as mobile phone, computers and software. Moreover, as Brazilian are becoming more wealthy, the demand of housing and transportation are increasing (Laposte, 2010). Most Brazilian including the low-income population is loyal to brands. Those people with the upper-middle classes are pay attention on the quality and the value-added services such as the warranty or after-sales services. They will not reject the foreign goods although they have the national pride (Laposte, 2010). As a result, based on the three levels of product, in order to design the product to enter into Brazil, it is recommended that import the convenience, shopping and specialty products to satisfy both low and high income group. For the low income group, the core benefit of the product should be high quality commodities with low price such as toothpaste. For the high income group, the core benefit of the product should be strong brand preference such as luxury goods. Price Price is the amount of money charged for a product or services (Armstrong, G. Kotler, P., 2007). As there is a wide gap of rich and poor in Brazil, the price setting should based on the target segment which is the segmented pricing. Segment pricing is selling products or services at two or more prices which difference in price not differences in costs (Armstrong, G. Kotler, P., 2007). If the target segment is the low-middle class, the price setting should be lower. If the target segment is the high-middle class, the price can be higher as they are less price-sensitive. Place (Distribution Channel) Marketing channel is a set of independent organization that help make the product or service available for use or consumption by the consumer or business user (Armstrong, G. Kotler, P., 2007). When enter into Brazil, producers cannot sell the goods directly to the final users. As a result, the intermediaries are playing the important role to bring the products to the markets. In Brazil, supermarket is becoming more important for the distribution channel as it made 80% of sales (Laposte, 2010). There are several large local wholesalers and retailers in Brazil. When entering into Brazil, it can choose the major wholesaler as the intermediaries to help bringing the foreign products to Brazilian. Promotion Promotion mix is the specific mix of advertising, personal selling, sales promotion, public relations and direct marketing that a company uses to persuasively communicate customer value and build customer relationships. (Armstrong, G. Kotler, P., 2007). In order to make the effective promotion in Brazil, it is going to discuss on the media environment in Brazil. Television has the lowest average Advertising Index in the world (Anonymous, 2006). However, it was the most effective promotion tools to Brazilian. Refer to Table 7.1, TVs penetration is 97.4% which was dominant. Brazilian watched television over five hours per day. As a result, the promotion should mainly focus on television which has a high coverage. Moreover, there is another new opportunity to promote in Brazil which is direct e-marketing such as telemarketing, e-mail etc. These can be used as the promotional tactics but not to maintain the relationship between the customers and companies (Laposte, 2010). The most effective way of the promotion strategy should be the pull strategy which spends a lot on advertising to create customers demand on products (Armstrong, G. Kotler, P., 2007). In addition, the promotional message on advertising should be reflecting Brazils culture such as Brazilian is enthusiasm. Conclusion Brazil has steadily improved macroeconomic stability, building up foreign reserves, reducing its debt profile by shifting its debt burden toward real denominated and domestically held instruments, adhering to an inflation target, and committing to fiscal responsibility. Brazils potential can be maintained and sustained in future of development.

Baldwins view of Nation of Islam in Down on the Cross Essay -- James

Superficial Power The Nation of Islam emerged as a very powerful organization during the 1960s. One of the Nation?s key goals was to create an independent Black America. It further preached about the White man as the devil, thus instilling faith within its followers that White society will be decimated, and Black society will prevail. Through these powerful messages, the Nation of Islam gave African-Americans a claim to divinity and created the notion of Black supremacy. However, in attempting to cement these ideas, the Nation of Islam?s message became extreme to the point of absurdity. While James Baldwin expounds on this irrationality in ?Down at the Cross?, he also understands and agrees with the underlying motivation behind the Nation?s absurd claims. According to the FBI files on the Nation of Islam, one of its principles was to ?separate the black man from the devil through the establishment of a black nation? (FBI). Many publications propounded on this philosophy. For example, Elijah Muhammad, the leader of the Nation of Islam, wrote in Message to the Blackman in America, ?it is far more important to teach separation of the Blacks and Whites in America than prayer? (Book Summary). According to Elijah Muhammad, integration and intermarriage between Blacks and Whites are an attempt by Whites to confuse Blacks, keep them enslaved, and prevent them from learning Nation of Islam's teachings. Furthermore, Blacks who assimilate into mainstream culture were regarded by the Nation of Islam as ?disgraceful Uncle Toms? (FBI) who simply seek to please their ?slave-masters? children? (FBI). Granted, these statements are coming from FBI files which clearly did not support the NOI movement, but the message that the Nat... ...s to nothing less than the perpetual achievement of the impossible? (346). Thus creating a new foundation for Black society, upon which hatred for other races will be justified, does nothing but stunt its ability to achieve its rightful spot in western society. Works Cited Baldwin, James. ?Notes of a Native Son.? 1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84. Book Summary ? Message to the Black Man in America. 8 March 2004. http://home.att.net/~phosphor/week1a/message.html Clark, Micheal. "Rise in Racial Extremism Worries Harlem Leaders." New York Times 25 Jan. 1960: 1+. Federal Bureau of Investigation. Elijah Muhammad. Federal Bureau of Investigation. 8 March 2004. http://foia.fbi.gov/muhammad.htm Fineman, Howard and Vern E. Smith. ?An Angry ?Charmer??. Newsweek. 30 Oct 1995: 35.

Essay --

The use of a necklace to adorn oneself can be traced back through the ages, despite having a sole purpose to be aesthetically pleasing and to enhance an outfit, they have been used to demonstrate our individuality; and to show individuals expression of non-conformism in an attempt to distinguish oneself from society (Menninghaus, W. in Robert, K. 2011). Necklaces have been used as complex visual decorations to convey various meanings; cultural, social status to dictate wealth to others, it was even normal at one stage for wealthy ladies to wear more than one necklace at any single time to signify her wealth and class (McCarthy, M). They can be worn to confirm love and loyalty, and in the case of lockets even store our most treasured mementos, such as photographs and locks of hair. For example, in the Zulu tribe, girls often communicated their feelings to boys through jewellery making; they would thoughtfully and delicately make the jewellery, choosing motifs with great care to subtly convey their feelings. (Vanhaeren, M. 2009). By studying jewellery not only can we identify people’s personal tastes, but we can travel back through the ages, especially by studying the materials in which they are made. The earliest known necklaces were discovered to be made from teeth, bones and such materials that were readily available (Gere, C and Rudoe, J. 2010), today however, the variations are never ending, made from varying materials, such semi-precious stones to gold and silver to more affordable materials, such as plastic and glass beads; with a vast amount of designs, from simple and sophisticated to elaborate and over the top. Jewellery can be passed down through family generations, or given as a gift to a loved one. Necklaces have a hig... ...o bring luck and good fortune for the rest of the month. However, they have not always been viewed as lucky creatures, for example, in the nineteenth century fishermen would refuse to speak the word while out at sea. Whilst in Devon to see a white rabbit would indicate a forthcoming death in a person that was currently ill (Russell, H. (1925). Through the Celtic tribes it was noted that it was taboo to eat rabbit meat, quoting to do so ‘was like eating one’s own grandmother’ (Ezpeleta, A. 1996) this shows us the importance of rabbits and how highly they were regarded throughout history, whilst elsewhere it was considered that eating rabbit meat would cause beauty and vitality. The Celtics also believed that rabbits burrowed underground in order to communicate with the spirit world, and that they could carry messages from the living to the dead. (Ezpeleta, A. 1996).

Alternative Fuel Vehicles Essay -- Cars Resources Vehicle Essays

Alternative Fuel Vehicles Slowly but surely our nations natural resources are running out. In the near future our fossil fuels that we use to power our lives will be gone. As the years pass research of alternative fuels is becoming more and more imperative. Most important of all in the research of alternative fuels is that of alternative fuel vehicles (AFV). More emphasis should be put on the development of alternative fuel vehicles, because as each year passes our fossil fuel reserves decrease, there are great environmental benefits, and there are great future cost reductions. Others believe that some of the possible alternative fuels are unsafe, that there aren ¡Ã‚ ¦t sufficient alternatives to perform as well as gasoline, and that alternative fuel vehicles are just a fad. Through research conducted these false claims will be put to rest. The need for alternative fuel research goes back to the start of the 1990 ¡Ã‚ ¦s. Based on a statement from the California Energy Commission, during the 20th century energy has become more easily available, especially that of fossil fuels. Countries all over the world including our own depend on fossil fuels to not only generate electricity but also for use in vehicles. Each year more oil wells are found but how long will this last? This question has recently become a major reason for discussion in the governments all over the world, none more so than our very own country which consumes a huge percentage of the worlds oil supply. According to the California Energy Commission (CEC), fossil fuels are cheap and relatively easy to obtain. Once burned, however, fossil fuels cannot be used again, and they release gases such as carbon dioxide into the air. Such gases are not harmful in ... ...ative fuels we can cut a path for the future to follow, and maybe even make the world a cleaner and all around better place to live. References Bedard, Patrick.  ¡Ã‚ §What ¡Ã‚ ¦s the Deal on Electric Cars? ¡Ã‚ ¨ Car and Driver May 1992. Motavalli, J. (2000). Forward Drive: The Race to Build  ¡Ã‚ §Clean ¡Ã‚ ¨ Cars for the Future. United States of America. Sierra Club Books. California Energy Commission. Professor Quester Answers - Fossil Fuels. Retrieved April 19, 2003, from http://www.energyquest.ca.gov/ask_quester/answers_fossil_fuels.html. United States Congress. Office of Technology Assessment. (1990). Replacing Gasoline Alternative Fuels for Light-Duty Vehicles. 101st Cong.United States Department of Energy. Office of Transportation Technologies. (2002, September). Hybrid Electric Vehicle Program. Retrieved March 28, 2003, from http://www.ott.doe.gov/hev/.

Reading Written Works And Watching TV Essay

Books are known as the first medium bearing the function of conveying information to people; they were invented about 5000 years ago. If books can be considered as the traditional medium, television is the modern one. In fact, it was first introduced in public in the late 1920s and soon became a significant part of the daily life. Both of these media provide people with information, news as well as knowledge, but each kind has some distinct features. The similarities as well as the differences between reading books and watching TV vary, but they can be divided into three main aspects: the activity factor, entertainment and social interaction. The first critical aspect differentiating reading written works and watching television is the activity factor. The activeness of mental activity between reading and watching TV is significantly different. While reading book, one can readily imagine the scene of the book in his or her mind and decode what the author means, which can help one imp rove his or her imagination. see more:tv is better than books In contrast, watching TV makes one receive images passively, which means his or her imagination is controlled by others. Ordway (2010) states that compared to reading books, watching TV is noticeably less strenuous. In addition, when reading, one can control his or her time and activated more effectively than watching TV. For instance, one can either increase or reduce his or her reading speech, re-read pages or chapters he or she likes, all of which one cannot do while watching TV. However, both reading printed works and watching TV are involved in little physical activities. Secondly, the similarities and differences between reading and watching TV can be demonstrated through the entertainment. In general, the target that both reading and watching TV aim at is to entertain people. People often either read books or watch TV when they have free time or want to relax after a hard working day. However, the levels of entertainment are not the same. Reading books requires one more power and time to transfer words into images; thus, one is more likely to keep in his or her mind the content of the books. As a result, it can be said that reading a deeper level of entertainment. However, every stick has two ends; certain kinds of entertainment may not be available in books such as live sports, news, etc. Meanwhile, one can watch a live football march or a performance on TV.  Through watching TV, one can relax and enjoy many kinds of entertainment with fewer attempts (Rubenoff, 2012). In short, watching TV has greater variety of entertainment. The last aspect displaying the similarities and differences between reading and watching TV is: social interaction. Both of them can be used as conversation starters. The information shown on TV or books can be a favorite subject for everyone to discuss with each other. Moreover, reading book and watching TV are activities that can ease the sense of isolation. When being home alone, one can lie in bed and watch TV or read books. The sound and images on the screen or books can distract one’s attention from the loneliness and the negative thinking. However, one is more likely to get addicted to watching TV; he or she may spend much time watching TV, become a couch potato and not feel like communicating with others. On the other hand, reading books is different. One can also enjoy a book himself or herself so much that he or she â€Å"gets lost† in it. â€Å"In other words, his brain simulates real experiences, just as if he were living them himself† (Hilary, 2012). However, unlike those who watch TV, readers are less likely to get addicted; when their eyes get tired, they can put the books down and go out for a walk or talk with friends. As a result, readers may interact with society better than viewers. To sum up, reading written works and watching TV have both similarities and differences in the activity factor, entertainment and social interaction. Through reading, one can extend the boundary of his or her imagination and relax without being afraid of getting addicted to it. In comparison, watching TV requires less thinking and is easier to become addicted to, but it can supply one with various kinds of entertainment. Taking everything into account, we can say that both reading and watching TV have pros and cons; the point is that we need to know how to balance between them and benefit from them the most. References Hilary, F. (2012, August 25). Getting lost in a good book can help you keep healthy. Retrieved August 19, 2014, from http://www.dailymail.co.uk/health/article-2193496/Getting-lost-good-book-help-healthy.html Ordway, H. (2010, Jan 17). Reading Versus Television: Which is better? Retrieved August 18, 2014 from http://www.hieropraxis.com/2010/01/reading-versus-television-which-is-better/ Rubenoff, T. (2012, October 23). Television vs. Book? Retrieved August 16, 2014 from http://tomrubenoff.hubpages.com/hub/Television-or-Book

Goblin Market/Symbolism

Symbols in this poem vary from the use of fruits, the moon, flowers, sisterhood, money and water. Firstly, even though, the title of the poem: Goblin Market seems self-explanatory, as we can instantly assume that this poem is about a fruit-market which is run by goblins this sounds like it's a poem which sounds like a fairy-tale/fantasy or maybe a story which focuses on little kids. Although, it is strongly argued against that this Is not a story aimed at kids as most of the sexy-stuff which appends In the poem Is Implied, rather than It being explicitly described.This is because most lines are almost ‘ludicrously-erotic' thereby It cannot be said that this Is suitable for It being aimed at young children/SLD. So we can Infer that this title Is very deceptive as there Is a lot more going on under the surface of the Image of a fruit-market. Furthermore. The title Is very deceptive to the readers as from the title we are only told that the poem is about a market but we aren't giv en much detail on hat type of market it is and what is being sold by the goblins.The underlining deception of this poem is that this poem is about the Victorian ‘marriage-market' which is a term referred to the underhand manipulations many men and women undergo in order to marry and move up the hierarchy in society. The symbolism of fruit in this poem is that it symbolizes the temptation which is openly displayed in society. Alternatively, it could also be said that it is a metaphor for sex and because it's being advertised everywhere it is being perceived as a product which can be ought.This refers back to the fruit being a huge temptation as the ;fruit' Is a given object used In the poem to describe people who have been tempted and given Into temptation. Rosettes states, In the poem In line 406-407: â€Å"Held her hands and squeezed their fruits, against her mouth to make her eat†. This is an intense imagery being portrayed in the poem as the Goblins have pinned Lassi e's hand and are now trying to force-feed her, the juice of the ‘fruit'.This thereby, can be argued that the rut' is not in fact the actual fruit but instead it is a figure of speech which is being used to describe the action of the intense image of violence and rape. Alternatively, the use of the flowers in the poem symbolizes the fragile purity of women who haven't been married yet and have not given into temptation of those goblin fruit. However, in reality it is known that flowers can be ‘plucked' so in a sense this can represent the loss of purity from those individuals. The loss of purity can therefore indicate that the women have given Into temptation of the goblin fruit.Evidence of this Is given In the poem as Rosettes states In line 150-151: â€Å"ate their fruits and wore their flowers, Plucked from bowers† the use of the word ‘bower' can have multiple meanings as it can either be read to be a shady part of a garden or it is also used for suggested the loss of virginity when it says that the flower' has been ‘plucked' from a ‘bower' Furthermore, this poem primarily focuses on female heroism and sisterhood as the main characters- Laura and Leslie- are both living in a fantasy parallel universe with a distinct lack of human contact with men.So thereby, we can read the poem by closely understanding the relationship and bond these 2 sisters have. Rosettes states in the poem â€Å"for there is no friend like a sister†, this quote represents sisterhood as it infers that Laura and Leslie will always be there for each other and also it was with the help of Leslie that Laura was able to live a normal life after she had still given into temptation. This was purely because of the fact that she was lucky enough to have a sister to redeem herself from being a similar tragedy like the character of Jeannie.

Gender Essay Essay

During this essay I will be assessing the view that over the recent years the roles of both men and women have changed affecting society and the majority of households. In 1957 Elizabeth Bott as one of the first sociologists to study how the change of leisure, employment and lifestyle affected the roles of husbands and wives. She called these conjugal roles and claimed that there were two main types, segregated and joint. Segregated roles consisted of the splitting of the domestic tasks, where the men took care of the DIY tasks they carried the instrumental role. Women’s tasks consisted of the cleaning, the cooking etc. they carried the expressive role. Joint roles meant the domestic labour within a household as distributed evenly. Willmott and Young studied the symmetrical family offering an alternative perspective on conjugal roles, claiming they had become increasingly similar. It appeared that division of labour based on gender was breaking down. Although, many did support this idea their work was challenged by feminist sociologists such as Ann Oakley. She provided some imperial research which dismissed the view of the sharing caring husband. Oakley based her research on interviews in which she had conducted on 40 married women with 1 or more dependant children. It showed that women saw housework and childcare as their prime responsibility and received little help from their husbands. Whereas Willmott and Young had claimed that 72% of men ‘help in the house’, this figure indicates that husbands only had to perform one household chore a week. Oakley stated that this is hardly convincing evidence of male domestication and women carried a dual burden, they go to work come home a follow out the domestic labour. However this evidence is 30 years out of date, but it does show that the roles of men and women are gradually moving towards equality and the symmetrical family but are still a long way from it. Fiona Devine conducted a small scale study of car worker’s families in Luton indicating that men’s contribution to domestic labour increased when their wives re-entered paid employment. But the man’s role is still secondary; all women remain responsible for childcare and housework where their husband’s merely help them. This evidence clearly shows a pure suggestion of division of labour in most household tasks, although the equality and change indicates the tasks are becoming joint due to women working. To help show this trend another piece of research came into focus by Jonathon Gershuny, in which he analysed data from 1974-1987. It showed a gradual increase in the amount of domestic tasks preformed by men, and this increase is greatest when women are in full-time paid employment. Husbands whose wives worked spent double the amount of time cooking and cleaning. Gershuny concludes that women still bear the main burden of domestic labour, and there is a process of lagged adaptation. He thinks it may take up a generation or more until men catch up and make an equal contribution.

Human behavior Essay

Behavior of individuals in various settings is at times very difficult due to ethical constraints. This includes the investigation of why people take risks or gamble with their decision making processes. However, it is quite interesting to note that on situations which are not so threatening for individuals, it is apparent that people typically take risks in picking their options or when making their final choice. The following shows available data on human motivation and the theories surrounding the topic. Risk taking is defined as â€Å"engaging in any activity with an uncertain outcome,† as one scholar puts it. Theories of Motivation on Risk Taking Different theories describe and explain risk taking and why human beings are motivated to pursue or engage in activities or behavior that put their lives in much danger or create an element of risk of whatever form. The following are taken from current literature in the field of human behavior analysis. 1. Psychoanalytic or Psychodynamic Theory. Following the tradition of Freud, human motivation to take risks is taken from the basic understanding that when people feel fear in a certain situation or occasion, it is not good to overcome that fear. Freudian theory condemns outrightly risk taking as plain insanity. It reasons that to risk man’s very life has no warrant at all. It is nonsense. In other important spheres of life, however, to risk is inevitable and deemed necessary. There are many successful people in the business world who are known as risk takers (Llewellyn, 2003). They succeed, in fact, because of this unique attitude in them which is considered foolhardy in other realms. While it is true that life is the most precious commodity a man could ever possess, and to risk it is foolishness, it is equally true that not to risk at all in other areas means cowardice and immobility. Psychoanalysts even treat risk-taking behavior as a symptom of â€Å"a diseased mind. † Because for them, life is not to be gambled, therefore, it is insanity when someone chooses bungee-jumping as his/her sport (Llewellyn, 2003). 2. The Evolutionary Theory. Evolutionary theory explained man’s adventurous nature as simply an expression of his primal instincts (Llewellyn, 2003). Assuming that Darwin’s theory is correct, that man evolved from apes like common animal, a human early in the evolutionary process had to fight for his life to survive. This survival nature, according to this theory, is retained in modern man’s genetic make up (Llewellyn, 2003). This is the reason why even those people in the elite echelon of society choose to use their favorite sport like riding a dirigible as their campaign tool to promote their business. The problem with this theory is that it has remained to be unproven and lacking in evidences as yet. Humans are not proven to have descended from apes. 3. Contemporary Theories a. Extroversion and Introversion Personality theories contend that this two broad scope of personality traits capture the individual’s propensity towards behaving in certain ways. Extroversion helps explain why some people tend to be outgoing and hence, the greater the probability to engage in risky decisions (Llewellyn, 2003). b. Emotional Stability and Neuroticism This is another of the Contemporary theories that shed light on traits that remain stable over a period of time, clearly indicating which may best describe an individual and what differs him/her from another. Emotionally stable people, as those who posit on this model, may take risks but have taken many things to great lengths in order to get the best possible option or alternative (Llewellyn, 2003). Conversely, people who are more on the neuroticism side manifest the greater tendency to take risks without much weighing on the consequences. The tendency to be impulsive is to a higher degree present in individuals under this category. 4. Eysenck and Costa and McCrae’s model These two theorists added their own version to the array of personality theories. The former has the Psychoticism versus Humaneness dimension while the latter two theorists added three dimensions: Openness to Experience, Conscientiousness, and Agreeableness. The main argument against these classifications is its narrowness in explaining and categorizing the complexities that make human behavior (Llewellyn, 2003). While they help explore different behaviors or attitudes, there are more that remained unexplained. Until now, certain serial killers or murderers, defy the above mentioned explanations of human behavior. 5. The Zuckerman ‘Sensation Seeking Trait’ Although an expansion on one of the features of Psychoticism and Humaneness model, Sensation Seeking helps also explain the differences between individuals. There are people who do have a higher degree of this trait; like more men seek sensation-enhancing-experiences or â€Å"venturesome† traits, while others have very minimal of this trait. This is what Zuckerman refers to in his Sensation seeking trait theory. What other experts consider as this theory’s limitation is embedded in the matter of other personality traits’ influence on risk taking behavior other than this trait by itself. Studies reveal that the psychological profiles of risk takers are diverse and the universality of this trait is still further being investigated (Llewellyn, 2003). Risk taking is a fascinating area of interest for many students of human behavior. When explored through the eyes of a Psychoanalyst, the subject becomes even more intriguing because Freudian understanding possesses an attractive alternative to the more cognitive way of assessing risk taking behavior. When the subject of evolutionary psychology of explaining risk taking behavior is concerned, it contains a ring of truth in it that many today are convinced of its manner of explaining behavior. Instinct is still a potent facet in behavior that cannot be eradicated from the study of behavior of humans (Llewellyn, 2003). When people are confronted with the distinctiveness of the human personality, the dimensions are almost unlimited; some experts opt for the multi-dimensional method while others choose the narrow and concise way. All of these approaches have their strengths and weaknesses; degree of breadth and limitations. However, they are good and profitable for jumpstarting further explorations into the human psyche and its accompanying expressions. Reference: 1. Llewellyn, David J. 2003. The Psychology of Risk Taking. Accessed in www. risktaking. co. uk.

Humanities Essay Example | Topics and Well Written Essays - 1750 words

Humanities - Essay Example However, Realism as an art movement does not focus merely on the beautiful sceneries of the society but rather on the ugly manifestations that has an impact on the political, social and moral features of the society. Realist movement chose to paint common, ordinary, sometimes ugly images rather than the stiff, conventional pictures favored by upper-class society. The thought of this art movement is still in use today. Not just in art but in the whole system of our community; from politics, to religion, to literature and many more. If there is one thing that we should learn from this movement, it is the idea of expressing our thoughts in many ways and how we could reach and affect people’s perspective in the society in a more unique way. Realism presents the most relatable material to its spectators in the art and literary world of writing as it allows readers to connect on several levels associating it with their own personal lives. If I have to choose an artist that is worth discussing, that would be the famous Leonardo da Vinci. Many people say that the way Da Vinci painted seems as if you could see into the souls of the paintings. Da Vinci, as a painter, architect, sculpturer, engineer and geologist presented a different attitude towards his works which is one of the reasons why most people appreciate him as a person. Mona Lisa and Last Supper were two of his most famous works that attracted millions of people around the world and even adopted his concept in arts. Mona Lisa which he worked on from 1503 to 1506 and The Last Supper which also took him 2 years to finish (1495 to 1497) presented his patience throughout his works. Most of us only knew him as a painter, but what makes Leonardo more interesting is that behind his famous works and admired reputation, he is a troubled man. Leonardo da Vinci was known to suffer from dyslexia- a learning disability that can hinder

Outsourcing In Today's World Advantage and Disadvantage Outsourcing Research Paper

Outsourcing In Today's World Advantage and Disadvantage Outsourcing Information Technology Department - Research Paper Example This includes the cost of outsourcing, the contract period, impact of outsourcing on the quality of product, internal and external environment that influences the IT firm. There are various benefits attributed to outsourcing. These include cost saving, reduction in the capital expenditure, enable the company to concentrate on the core competencies of the company and improve the quality of the products. This enables the company sustain itself even in a market characterized by stiff competition. Although outsourcing has various benefits to the company it may results in indirect cost, loss of employment, unfavorable contract time and legal problem in the contractual agreement. It may also lead to a decrease in quality of products as the outsourced company may not be committed to their contract. Outsourcing is a crucial element in the operations of an IT company today. Although, it is important it may lead to loss of control as well as create hidden costs for the company. It is thus important for managers to analyze the benefits and risks associated with outsourcing for a service. The growth in the IT industry has been recorded due to the expected benefits associated with outsourcing. This report will seek to elaborate on outsourcing in the IT industry. It will also discuss the factors that motivate a manager to consider outsourcing for a service from a third party. There are several reasons why outsourcing or contracting out work is more favored rather than enhancing in-house talent. This paper is a general synopsis of outsourcing. It surveys when to outsource and what advantages and disadvantages a manager may encounter when determining whether to outsource. However, there is room for improvement in the outsourcing industry. The IT firms should utilize the available information in ensuring that they outsource from reliable companies. With the current growth in the industry, the government

Thomas Hope's influence on interiors and furnishings in the early Term Paper

Thomas Hope's influence on interiors and furnishings in the early 19th-century - Term Paper Example The freedom and capability to discover and pursue one’s interest is of great factor to any aspiring artists, like Thomas Hope, a young man who was blessed with a family banking fortune at his disposal that aided in his travels around the early civilisations of the world. At a tender age of 18, Hope, through a letter in 1804 addressed to Frances Annesly, already expressed his interest on the arts. â€Å"Egyptian architecture I went to investigate on the banks of the Nile, Grecian on the shores of Ionia, Sicily and the Peloponnesus. Four different times I visited Italy to render familiar to me all the shades of the infinitely varied styles of building peculiar to that interesting country†¦Ã¢â‚¬  (Nolan, 2011, P 2) Thomas wrote, which showed his immense interest on the field of his personal choice. Discussion Despite the fortune brought about by the banking industry on the Hope family that originated from Scotland and settlers of Holland, Thomas did not show interest in his inherited trade but instead focused on his â€Å"favourite hobby† (Nolan, 2011, P 2) travelling as a student of cultures. Prior to establishing himself in Portland Place, London, Hope stayed in Istanbul to explore the Istanbul/Constantinople lifestyle embodied on their arts and cultures, and produced about 350 drawings of observations of the rich and powerful in that area (Nolan, 2011). In the purchase of the Adam House in Portland, he established himself in London as a scholarly art collector, interior designer, and patron of artists and craftsmen, of which he had been called â€Å"the Furniture† man although some of those who used the term meant to ridicule him. Despite the criticism, he continued to sketch designs for furniture with accompanied texts to advance historically-based knowledge of design as embodied in his several books: Household Furniture and Interior Decoration (1807); Costumes of the Ancients (1809); Designs of Modern Costumes (1812); and the posthumous An Historical Essay on Architecture (1835) (Nolan, 2011). He also wrote a fictitious romance Anastacius. His travels were also coupled with careful scrutiny of the images in those localities he set foot on, as well as studying of the arts and culture of his host place. Prior to Napoleon’s expedition in 1798, Hope already went as far as Near and Middle East, and Europe. His knowledge o f the collections in the Vatican and the Capitoline Museums also contributed to his vivid designs. He also studied architecture and design whilst collecting antiquities that were housed in Duchess. He also sketched many detailed artefacts seen in his travels including landscapes, mosques, palaces, interiors, friezes, reliefs, and other details that stole his fancy (Kelly, nd). His interest in Egyptian art and architecture cannot be undermined. Egyptian forms and decoration was seen as contributed in part by the neo-classicism of his period as well as early European interest in the region (Kelly, nd). It has been suggested that in Hope’s interest of the arts, he came across the work of Dominique Vivant Denon, book Voyag dans la Basee et la Haute Egypte (1802) that detailed his experiences in Egypt as an aide of Napoleon Bonaparte. This book has been seen of great influence to Thomas Hope’s design of furniture (Honour, ___ ) of which it was suggested that â€Å"Hope sei zed on Denon’s Voyage, which very conveniently appeared during the Peace of Amiens, and scanned its plates for illustrations of Egyptian furniture. He sought to reproduce the chairs, couches and beds to be descried in the hieroglyphic paintings and carvings,† (Honour, 1817, p 19). It was observed, however, by Kelly (n.d.) that Hope actually acknowledged Denon as one of his four inspirations in the decorative motifs in his furniture

Plagiarism disscussion 1 wk 4 Assignment Example | Topics and Well Written Essays - 250 words

Plagiarism disscussion 1 wk 4 - Assignment Example Having been expelled from the school on the basis of plagiarism may darken the individual’s academic and professional career thereafter. Students dropped out of school for such reasons find it hard to get admission in reputable universities or get recommendation letters from their former teachers. Personal consequences of plagiarism include compromised ability to think creatively, and poor academic writing skills. Unless an individual learns how to avoid plagiarism, his/her writing lacks the standard that is appreciated among the academicians and professionals. The most fundamental way of avoiding plagiarism is thoroughly reading and comprehending the guidelines given by the American Psychological Association (APA). In addition to that, one should practice writing following those guidelines. The more the practice, the better the chances of zero plagiarism. Some writers think that if they write an excerpt by themselves without actually plagiarizing, they can use it multiple times anywhere because it is their property. This is termed as ‘self-plagiarism’ (iThenticate, 2011). A writer may reproduce his/her own writing in the future but not without citing the previous source that he/she had written in the

CRITICAL APPROACHES Essay Example | Topics and Well Written Essays - 250 words

CRITICAL APPROACHES - Essay Example een from the scene that emphasizes on Emily’s status in being involved in teaching china painting which is considered to be done by the middle class and upper class people. With time we see Emily’s financial status deteriorate making her lose her respect with the high and mighty in her class. This led to an illusion by people of her class in the society because of the belief that everyone can make a success of themselves but their social status still remain no matter what happens. This is also seen from the fact that Emily still stayed at her parents’ home to maintain her class and feel as part of the class she was born in even though all was not well even though she was not getting any younger. When we analyze her relationship with Homer she accepted to go out dine and wine with him but refused to commit herself to him because of his low class status. She only became friends with Homer to make herself seem well behaved and not

Globalization and Technological Revolution Term Paper

Globalization and Technological Revolution - Term Paper Example Organizations in the international arena typically follow low cost, low-risk entry strategies. Apart from low-risk organizations always consider the political, legal and economic factors of national environments. Accordingly, the competition for FDI would be based increasingly on cost differences between locations, the quality of infrastructure and business-related services, the ease of doing business, and the availability of skills. Organizations are attracted to FDI when they offered a competitive advantage over locals, a lower cost for labor and/or physical resources, secure access to physical resources, proximity to major markets and increased market share, Countries attract FDI if they provide certain facilities to organizations. In this regard, UNCTAD (2002) developed a 12 point criteria, named the inward FDI potential index capture several factors apart from market size (Appendix -1). Now we will analyze the case study- Ireland 2004. Starting with the concept of GDP as it refl ects the income of the people within the country; it also shows the capacity especially purchasing power of the people; it also reflects the demand for the commodities and services. As provided in the case study, the GDP per head (US$: market exchange rate) Ireland in 2003 is $ 37,911 and GDP per head (US$: Purchasing power parity) is 32, 916. Even the real GDP growth rate during 1999-2003 stood around 7.1%. Irish GDP grew at 9.9% per annum during the period 1996-2000. But the GDP growth has slowed down during 2003 due to weak global demand and several other factors. Now if we analyze Irish real GDP growth with most of the countries in Europe, US or Japan we find that GDP growth rate is much higher in Ireland in comparison to UK, France, Germany, US or Japan. So it shows that Ireland economy is expanding and the income level of people are going up which may result in an increase in demand. So companies have enough opportunities to invest in Ireland. The rate of growth of GPD over th e last 5 years when the reforms actually started is around 7-8% which could be seen as a remarkable growth rate if we compare it with other countries in the vicinity.

English people versus American people Essay Example | Topics and Well Written Essays - 1000 words

English people versus American people - Essay Example The United States is made up of many sub cultures and values within sub cultures vary from region to region which is not true in the case of Britain. The British hold a more conservative approach to their lifestyles and a common set of values prevails over the entire country making it and its people less receptive to outsiders and alien ideas. Furthermore, the British also have a more conservative immigration policy for outsiders to come to the country either to visit or settle with the natives of the land. On the contrary, America has shown more flexibility to its naturalization process and immigration is actually supported by the system- making it a land of opportunity for all. Moreover, people in Britain are linked with their heritage and location as where they are from and where their ancestors have been linked to. This creates a strong internal discrimination among themselves and has developed a class system within the country. Anywere starting from linkage to the royalty to the lords of the land, people feel pride in their heritage to an extent where hey actually discriminate their values over others living within the country and not belonging to the same level or maybe higher to their lineage (Denning, 1996). Equality among people in Britain has suffered where no two classes are treated equally between the circles and this difference is clearly visible when comparing the labour over different industries. A coal miner does not get the same respect as a restaurant waiter. A manager in a big corporation feels and shows his elevated grace to a manager in a small firm. In the contrast, the American system of the society, though may at times be unjust, but is more liberal in the concept of equality (Christopher, 1999). Human Rights are made into laws and discrimination is discouraged by implementing legislations that enact to support equality and discourage gender or race discrimination. With equality of